Solo - FAQ.
Table of Content
- 1. GETTING STARTED
- 2. PLACING AN ORDER
- 3. MANAGING MY AD
1. GETTING STARTED
1.1 Is Solo for me?
Solo is a self-service tool that is open to any business. It is designed to offer a really simple advertising solution that any marketer can use themselves - whether an advertising expert looking to save time or owners of family-run businesses with limited capbility.
1.2 How do I register for Solo?
Solo is a web app which you can register and log in through solo.socius.co. All you need is a Facebook account to sign up and select which Facebook page you allow Solo to access.
Solo collects only information of your name, email address, and public content on the Facebook pages that you allow Solo to access. None of these information is shared to third-party or used for any commercial purposes without consent.
1.3 How does Solo work?
All processes are automated, from creating an ad to media buying. You only need to make a decision on what Facebook post to use and where your customers are located.
Solo connects to your Facebook page and automates the entire ad buying process in three steps:
- Generating ad formats: which removes the need for design skills or complicated graphic software.
- Media targeting: which selects relevant news sites based on businesses’ geographic location.
- Media buying: which places bids on the selected sites and optimizes the campaign over time.
2. PLACING AN ORDER
2.1 What does a Solo ad look like?
Solo uses information from a selected Facebook post to create a native ad, which consists of four key elements: main image, brand logo, headline, and destination URL. The final look of the ad is rendered in real-time by each publication applying their brand style e.g. font family, color and page layout.
Your ad adapts the form and feel like an article on the respective news sites. This ad format is proven to be more visually attractive and generating more clicks and engagements.
2.2 Where will my ad be shown?
Solo has a whitelist of premium national and local publications in your country. Target publications for the campaign are selected based on businesses' geographic location. Solo has access to quality inventory with in-feed placements to ensure viewability.
2.3 When will my ad go live?
When you have placed an order, it will be sent for approval which takes less than 24 hours. The approval process is to make sure your ad follows our guidelines. Once approved, the campaign immediately goes live.
If your order is approved but the start date is set in advance, your campaign will be scheduled to run from the date you have set.
2.4 How long should my campaign run?
It takes at least a week for Solo to collect enough data and optimize the campaign performance to maximize viewable impressions. To maximize the campaign's potential, a minimum of 2 weeks is suggested.
2.5 How much budget should I assign to a campaign?
Solo buys per ad impression and optimizes to buy at cheapest possible price. The average cost per impression is shown on Solo dashboard. It depends on how many approximate impressions you want to buy, use Solo's price indicator to determine the total budget for your campaign. Historical data shows that for every click your ad receives, the average cost on Solo is comparable to Facebook.
Solo charges a 19% fee from your total budget.
2.6 How do I pay for my ad?
Solo accepts all major debit and credit cards from customers in every country.
Payment process is handled by trusted vendor Stripe and we never see or store any details of your credit cards or other payment method.
2.7 When do I pay for my ad?
Solo charges up front the total budget of the campaign instead of pay-as-you-go. You can request to get refund for the remaining balance if you decide to stop the campaign entirely. This can be done through the support chat system which you can easily see on the bottom right corner.
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3. MANAGING MY AD
3.1 How can I make edits to my ad?
Once you have submitted an order, you can adjust the end date and the total budget of the campaign.
In order to make adjustments, go to campaign details page and you will see the option to make changes under the ad preview.
3.2 How does campaign reporting work?
Performance is displayed in real-time on Solo dashboard. The statistics are shown for total campaign and broken down daily from the day your campaign begins.
Campaign performance is also broken down by the news sites your ad is on.
3.3 How do I track conversions on my website?
Here is a short instruction on how to set up tracking in order to see how your potential customers behave after they have clicked your ad.
Step 1: install tracking on your website
Step 2: add UTM parameters
UTM parameters are used to give you information about where users clicked to access your website. An URL with UTM parameters is added to the end of the URL after a question mark (?) and looks like this: http://www.mywebsite.com?utm_source=socius_solo&utm_medium=banner&utm_campaign=first_campaign
If you want to add your own UTM parameters, you can use a free tool here. Otherwise, Solo automatically adds these for you so you know where the visitors come from.
Once everything is set up, you should be able to see from your chosen Analytics tool where the traffic to your website comes from and what those visitors do on your website.