Knowledge, industry insights, and Socius updates
Knowledge 7 articles
Basic advertising knowledge resources for novice marketers.

4 tips to consider for your last-minute Christmas campaign

Christmas - the time everybody spends a lot of money and rushes to buy those last-minute Christmas presents. And the time for every businesses to capitalize on this festive season. This article will give you three tips on how to make the most out of your Christmas campaign. But first, take a breath!...

Thanh Cao

Contextual targeting is king!

With so much uncertainty surrounding the impact of GDPR, contextual targeting is certainly much more appealing and safer than using the data-heavy audience and behavioral targeting techniques. And it's proven to be more effective!...

Thanh Cao

5 simple tips to write headlines that $ell.

Wondering how to write striking headlines to catch your customers’ attention? On the average, five times as many people read the headline as read the body copy. Let us give you some tips to become a pro!...