How to track conversions on Google Analytics
This blog post gives you a detailed instruction on how to set up tracking conversions in order to see how your potential customers behave after they have clicked your Solo ads. There are a lot of applications out there which you can use for analytics, such as Google Analytics, Kissmetrics, Heap, MixPanel, etc. But this guide will show you how to do it with Google Analytics.
Step 1: Install Google Analytics on your website
After you have set up your account, you need to set up Analytics tracking in order to get a tracking ID which is then integrated into your website. A detailed instruction can be found here.
Step 2: build your tracking link (URL)
In simple terms, a tracking URL typically has 2 parts: (1) is the main URL which links to your website, and (2) is UTM parameters which are used to identify which campaign and where users click your ads to access your website.
If you want to add your own UTM tags, you can use a free tool here. Otherwise, Solo automatically adds UTM tags for you so you know the visitors come from Solo.
A tracking URL with UTM parameters is added to the end of the URL after a question mark (?). For example, if I'm trying to track conversions from a new Solo ad campaign called “Set up conversions", I'd fill out the form in the above-mentioned free tool as follow:
- Website URL - This is the URL of the page you are linking to: https://www.mywebsite.com/
- Campaign Source - This will record the campaign's source: Solo
- Campaign Medium - This will record the type of campaign: banner
- Campaign Content - This can be used to indicate the content of the ad that was shown which can be taken from the headline of your ad: Instructions to track conversions on analytics
- Campaign Name - This will record the campaign's name: Set up conversions
Then you will have an URL with all the parameters (bolded) which looks like this:
Step 3: Use your tracking URL
When you set up a campaign on Solo, use the URL with the custom UTM parameters you have created in step 2 as your destination website as seen below.
By doing this, Google Analytics will know that anybody that clicks the ad is from this campaign. Consequently, any further actions on your website after they have clicked the URL will be connected to this campaign.
Step 4: Creating custom reports on Google Analytics
After you have your Google Analytics set up with created your Solo ad using the tracking URL with UTM parameters, next step is to create an easy-to-read reports on Google Analytics dashboard in order to see your campaign's performance.
To create your first custom report follow these simple steps:
- In the navigation bar, click "Customization" then click "+New Custom Report" and give your report a title.
- Click "+ add metric" and choose the metric you want to include in the report (example: Pageviews, New Users, etc.). You can add multiple metrics columns.
- Click "+ add dimension" and choose how you would like to drill down the data. It is possible add multiple dimensions in order to dig deeper into each successive level. In example below, I set "Source / Medium" as the first dimension, then "Campaign". With this drill down settings, it allows you to see performance of different campaigns which you set up on Solo.
- Click "Save" and voilà, a beautiful custom report for you to monitor your conversion performance across any digital source easily!
And it's time to practice! Create a campaign on Solo now and see data coming into your nicely set-up Analytics dashboard.Teleport me to Solo now!