Content Display Ads - FAQ
Here you will find the information needed in order to create a campaign with Content Display Ads. If you need further support, send us a message through our chat support in the CDA dashboard or email to [email protected]
Table of Content
- 1. GETTING STARTED
- 2. SETTING UP A CAMPAIGN
- 2.1 How to I add content?
- 2.2.a What type of content is supported?
- 2.2.b What size and type should custom assets be?
- 2.3 How do I export an ad unit?
- 2.3.a Custom headers
- 2.4 What does a CDA ad unit look like?
- 2.5 Which ad formats do you offer?
- 2.6 Where can my ad unit be shown?
- 2.7 How long should my campaign run?
- 2.8 How do you charge for the ad unit?
- 2.9 How do I pay for my ad unit?
- 3. MANAGING MY CAMPAIGN
1. GETTING STARTED
1.1 Who is CDA for?
CDA is used by social media and marketing agencies as well as inhouse marketing teams. It lets marketing managers create compelling ads from their brands existing online content (youtube videos, instagram posts, blogs and articles, live tweets) and export them for distribution to mass media.
1.2 How do I register for CDA?
Currently CDA is invite only. You should get in touch with us to set up your account.
1.3 How does CDA work?
CDA ads can be setup in 3 steps: add content, export as selected ad dimensions, import to chosen ad server.
1) Create a campaign and add content: Search a brand feed or handle or paste direct urls to posts. Upload local assets to create clickable CTAs.
2) Export ads in desired formats: Standard IAB sizes are most popular formats. Add creative headers and custom click trackers to finalise.
3) Upload to ad server: CDA exports in a lightweight zip file. Traffic through openRTB, or programmatic direct.
For detailed info, check the user guide.
1.4 Do the ads work on mobile?
Yes if you choose to export an ad unit in a mobile ready format, the ad can be run on screens for mobile viewers.
1.5 Does CDA support native formats?
No, currently CDA integrates as a fixed size unit integrated as an iframe in regular banner placements.
1.6 How is the ad labeled on a webpage by the publisher?
The ad label varies from publisher to publisher. This is not controllable by Socius. The ad can be labeled as Advertisement, Sponsored Content, Ad.
1.7 How much does it cost to access CDA?
CDA is free to access.
When we setup your account Socius consults with you to agree the CPM and minimum spend for when campaigns are live.
We require you to share information, such as your name, job title, company, email address. This information is not shared to third-partyies or used for any commercial purposes without consent.
2. SETTING UP A CAMPAIGN
2.1 How to I add content?
From the dashboard, go to Lookup in the menu, choose the social platform you want to retrieve post(s) from, search post(s) with a specific hashtag, handle or URL. Approve the post(s) you want. It/they will appear in the Asset section. To include a post in your ad unit, you need to click on “publish”.
The main section to add and manage content for your ad is called Assets. Here you can manually upload local assets and add online posts by pasting the direct URL. Remember to click “publish" to include the asset in the final ad.
2.2.a What type of content is supported?
CDA supports Youtube, Instagram, Facebook, Twitter, and articles/blog posts. You can also upload custom assets (See 2.2.b What size should my custom assets be?).
2.2.b What size and type should custom assets be?
For square posts - 384x384 Under 50kb
For Wide posts - 768x384 Under 100kb
For Featured 2x posts - 768x768 Under 250kb
JPEG, PNG, GIF file formats are supported. Animated GIFs will auto play on some desktop devices but often mobile viewers will be asked to click to play. The same goes for videos from Youtube, Instagram and Facebook. CDA does not support direct uploading of local videos, instead please link to an online source e.g. YouTube.
2.3 How do I export an ad unit?
Go to the Export section and choose the ad dimensions and DSP vendor you will use to traffic the ad. A preview of the final ad will be displayed, showing all assets your have approved.
Give the unit a name for tracking and click “export”. This will download the ad as a zip file to upload to your DSP vendor.
2.3.a Custom headers
Some units support custom headers, the dimensions will be indicated above the unit. To add a header drag and drop or your file. The header will be displayed. If you choose not to upload a header image that space will be blank in the final ad. However, any navigation (scroll arrows) will be included.
2.4 What does a CDA unit look like?
You can preview the final ad in the Export section.
2.5 Which ad formats do you offer?We offer standard IAB formats: 970x250, 300x600 and 300x250 ad formats. We also work with each agency partner to include any custom formats they request.
2.6 Where can my ad unit be shown?
Your ad unit can be shown on any website allowing ads. You will need to upload it to an ad server for trafficking.
2.7 How long should my campaign run?
Our best performing campaigns run for at least 14 days to allow for content and targeting optimisations.
2.8 How is CDA charged?
CDA is charged on a CPM basis.
2.9 How do I pay?
We invoice at the end of each month for recorded impressions per campaign.
3. MANAGING MY CAMPAIGN
3.1 How can I make edits to my ad?
In the Asset section, you can always unpublish posts and add new ones.
3.2 How does campaign reporting work?
In the Reports section, your daily statistics are displayed. You can define the date range. You find the number of impressions, clicks, CTR, unique clicks, click depth, hovers, unique hovers, engagements and engagement rate for each ad unit. Video completion rates are not reported
You can also view the engagement breakdown and details of the individual asset performance.
3.3 How can I delete a campaign?
On the campaign overview page, click on "Manage" for the campaign you want to delete. Go to the Account option in the left side menu and click on the "Delete campaign" button.
Finally, click confirm and you will be taken back to the dashboard overview. This campaign will no longer be available from the campaign list.