Do you want to know where to find images and the tools to edit them? Stay on this page as we will teach you how to use the tools! What’s more, we’ll give you a list of websites and platforms where you will find these images and edit them according to your needs.

Image - Pexels

Start with the basic: images, where to find them? Where to find images is probably your big question. Different options exist, and one of them is called “free resources”. You can find thousands online. We selected some resources for you, as they contained thousands of free and high quality images for any domain:

➡ Pexels: https://www.pexels.com/

➡ Pixabay: https://pixabay.com/en/

➡ Stocksnap: https://stocksnap.io/

➡ Unsplash: https://unsplash.com/

➡ Burst: https://burst.shopify.com/

You just need to type a keyword relevant to your image idea on one of these resources and dozen of images will appear. Select and download the one relevant to your ad. And think about the tips we gave you last in the previous blog post <a href="https://blog.socius.co/5-keys-to-choose-and-create-the-perfect-image-for-your-ad/">“5 Keys to choose and create the perfect image for your ad”</a>.

If you can't find a photo that you like on the free sources, you can give it a try on some paid stock photo markets. We found a list of the best ones for you:

➡ IStock Photo: http://www.istockphoto.com/

➡ Shutter Stock: http://www.shutterstock.com

➡ Adobe Stock: https://stock.adobe.com/no/

➡ Getty Images: https://www.gettyimages.no/

➡ Fotosearch: https://www.fotosearch.com/

Editing your image, what possibilities for you? As a novice marketer, you probably wonder how you could edit your image. Let us give you some easy to follow tips to create the perfect image.

➡ Combine text and image: harmonization is the key word

Combining text and image is a great way to have an all-in-one. A simple and short message will work perfectly to make your customers understand better your ad.

The trick is to make sure your message does not cover your main visual point. Your image should be harmonized so the text does not compete with the image. Think about highlighting some words if needed for clarity, and choosing a contrasting text color compared to your image.

Let me show you with this example:

Image 1 fails in showing properly the message. The elements in the ad are not organized, which will make people not click on it.

Image 2 succeeds in delivering the right message. Image and text contribute to the same objective, which is to make people click on the button, as the picture is harmonized.

➡ Colors and highlight: make a livelier image!

To be seen, your image needs to be color bright. In order to do so, you can highlight your image (with the highlight button), and/or play with the saturation button which is used change the perception of color.

Let us show you again an example:

Image 1 is the unchanged image.

Image 2 has some edits: saturation level has been increased and the colors are livelier and brighter.

Time for tools’ resources. You are probably wondering which tools can you use now that you understand how to edit.

Let us give you 3 of our favorite free editing tools.

➡ Canva

Canva is one of your best option if you do not have graphics editors (such as Photoshop).

The website is full of advice and steps-by-steps for novice and contains ad models for your different social media. Bonus, the website has also free stock images you can use.

➡ Be Funky

BeFunky is a free editor, with easy tutorials to start with. The website allows you to choose among its own stock image or use your own. All the buttons you need to change your image are on the left, play with them, one by one!

➡ Fotor

Fotor has a simple tutorial following you step-by-step. You just need your own image to start with, as the website does not provide stock images.

We hope this post will help you create the great image you are looking for!

Have you sharpen up your headline yet? Check out this blog post for tips on how to write a headline that sells!